SEO for financial services that generates high-value leads
The financial services world is fiercely competitive. Whether you're a fintech disruptor, a private investment firm, or an insurance provider, your ideal clients are already Googling. The question is, are you showing up before your competitors?
We specialise in SEO for financial services, tailored for regulated, high-trust, lead-driven industries. Qualified search traffic that converts into sales and long-term clients.
Why your financial firm needs SEO more than ever
Revenue Growth from High-Intent Traffic
People searching terms like “wealth management firm near me” or “best fintech platform UK” are already in buying mode. Ranking for these keywords gets you in front of warm leads who are actively looking for your services.
Lower Customer Acquisition Costs
Unlike PPC, SEO doesn't charge you per click. As your rankings and organic traffic grow, your cost-per-lead shrinks - making SEO one of the most scalable, cost-effective strategies for long-term growth.
Expand Into New Markets
Whether you’re launching a new location, entering a new country, or targeting high-net-worth clients nationwide, SEO helps you scale. Our approach blends local SEO with national and global strategies for maximum reach.
E-E-A-T: Expertise, Experience, Authority, Trust
In financial services, Google demands higher standards. Content must demonstrate trust and authority. We optimise your site to meet Google's E-E-A-T guidelines - building trust signals that boost both rankings and conversions.
Does this sound familiar?
You’re spending money on ads, but your cost per lead is increasing every month.
Your website looks slick, but you’re buried on page 3 of Google.
Competitors with outdated branding are outranking you and winning the leads.
You’re expanding to new locations, but struggling to build local visibility.
You’re unsure how to balance SEO with compliance in a regulated industry.
If that sounds like your current reality, you’re not alone and you don’t have to stay there.
Who we work with
The financial landscape is vast - and every sector comes with its own audience, challenges, and compliance requirements. That’s why we don’t believe in a one-size-fits-all SEO strategy. We tailor everything to your industry, your goals, and your regulations.
Here’s how we help financial businesses like yours grow:
Banking & Credit Unions
From local high street banks to digital-only challengers, we help you build authority, increase visibility, and drive customer acquisition for savings, loans, current accounts and more - all while staying FCA compliant.
Fintech Startups & Scaleups
Whether you're revolutionising payments, lending, or personal finance apps, we’ll position you as a trusted innovator. We target high-intent users searching for your solution and craft content that earns Google’s trust - and your customers’.
Wealth & Investment Firms
When your clients are high-net-worth individuals, trust is everything. We build SEO strategies that highlight your credentials, track record, and unique investment approach - attracting qualified leads and building long-term credibility.
Insurance Providers & Brokers
We optimise your site for local and national searches - from “life insurance Lancashire” to “commercial fleet cover UK.” With clear, compliant content and strong conversion paths, we help you stand out in a competitive space.
Crypto, Blockchain & Web3
This space moves fast - but SEO is your long game. We help crypto exchanges, DeFi platforms and blockchain consultancies build organic authority while navigating sensitive regulations. Future-proof your visibility in a rapidly evolving market.
Mortgage Brokers & IFAs
Your leads are searching for help with big decisions - mortgages, pensions, and life planning. We help you appear exactly when they’re looking, with local SEO strategies that position you as the trusted expert in your area.
Why it works - even in highly regulated industries
Financial services SEO isn’t just about blog posts. It’s about building trust while navigating complex regulations.
Our approach combines:
Smart technical SEO with compliance in mind
Conversion-driven copy that speaks your audience’s language
Ongoing optimisation so Google sees you as the authority
Constant adaptation to algorithm updates and industry standards
Who is this for?
We work with financial services companies across the board, including:
Fintech startups and challenger banks
Traditional banks and credit unions
Insurance firms and brokers
Investment management and wealth advisory firms
Crypto and blockchain platforms
Mortgage brokers and IFAs
Whether you're just starting out or scaling globally, we can help you grow online.
We build custom SEO strategies for you
While you focus on running your Financial Services business, we handle the SEO tech stuff. We obsess over things like page speeds, sitemaps, keyword strategies, and backlinks so you don't have to. This isn't DIY territory, we've spent years mastering these skills and building a system that works. Our team turns all this technical SEO into real results you can actually see. More traffic, more leads, more sales. No jargon, just growth.
Clear SEO reports you'll actually understand
We won't drown you in confusing charts and SEO jargon (unless requested!). Instead, we show you what's working in plain English. You'll see exactly how we're growing your business with reports that track what matters. Unlike other agencies that just track rankings and call it a day, we lose sleep if your sales drop. Your success is literally our success.
Real SEO people who care about your success
When you work with us, you won't be passed around to junior staff or forgotten in the shuffle. You'll have direct access to our experienced team who actually care if your business succeeds. We listen first, really understanding your goals and challenges, before suggesting solutions. No cookie-cutter templates or one-size-fits-all approaches. Just honest advice and dedicated support from people committed to growing your business.
Technical
SEO
We fix the behind-the-scenes issues that hold your site back - from slow loading times to mobile problems and crawl errors.
Keyword Research
& Strategy
We find the exact search terms your ideal customers use, focusing on phrases that actually bring in buyers, not just visitors.
Content
Marketing
We create content that both search engines and your customers love - content that ranks, engages, and ultimately converts
On-Page SEO Optimisation
We fine-tune every element on your pages to give them the best chance of ranking, from headlines to images and everything in between.
Data-Driven
Reporting
We track what matters and show you real results in plain English. No confusing jargon, just clear insights you can actually use.
Mobile SEO
Optimisation
We ensure your site performs flawlessly on phones and tablets, which is essential now that Google ranks mobile sites first.
Off-Page
SEO
We build your site's authority through quality backlinks, brand mentions, and other trust signals that boost your rankings.
Certified SEO excellence
Our team doesn't just talk about SEO, we live and breathe it. Everyone here holds search engine certifications and stays on top of the latest search trends. We're constantly testing what works, tracking algorithm changes, and refining our approach. We're genuinely passionate about helping businesses climb those rankings and achieving real growth.
We're proud of our SEO results and case studies
We love seeing our clients succeed. Just ask the businesses we've helped climb Google's rankings - from SME's to national brands. Take a look at our case studies and see the real numbers. We're super proud of them, and we'd love to add your success story to the collection.
Client testimonials
Here's what our SEO clients say after working with us:
Need SEO experts who know your industry?
Some SEO work is special for each type of business. We know what works in many different fields because we've helped lots of similar companies. Our team includes people who understand the exact words your customers search for and what your competitors are doing. This means we can start helping you right away. Whether you sell products, offer services, or run a local business, we bring proven ideas that fit your specific needs.
Our audits have saved businesses over £125K+ in the past 28 days
Ready to see what we can do for you?
A quick chat or a free audit could be the start of something big. We’ll show you where your marketing is working, where it’s holding you back, and how to unlock growth without wasting money.
Common questions about our SEO services
We understand that choosing the right SEO Partner is a big decision. Check out our FAQs to learn how we can help.
Financial services fall under Google’s “Your Money or Your Life” category, which means content must meet higher trust and accuracy standards. We build SEO strategies that are compliant, trustworthy, and conversion-focused.
No legitimate agency can promise page-one rankings - but we can promise a strategic, transparent process designed to drive steady improvement in traffic, authority, and lead quality.
Yes! We work with clients across the UK, Europe, and North America. Whether you're targeting locally or internationally, we’ll adapt your strategy accordingly.
We can audit your past efforts, spot the gaps, and rebuild or refine your strategy from the ground up. Many of our best results came after fixing poor-quality SEO work from previous providers.
Absolutely. Google’s focus is shifting even more towards helpful, authoritative content. Our human-first SEO approach aligns perfectly with where search is heading.
SEO in financial services must follow stricter standards than other industries. Google considers financial content as "Your Money or Your Life" (YMYL), which means it must demonstrate trust, accuracy, and authority. We use expert-led content, E-E-A-T optimisation, and schema markup to meet these standards - without triggering compliance concerns.
Yes. We tailor local SEO strategies for firms targeting specific towns or regions, and international SEO for fintechs and platforms expanding globally. Whether you want to dominate in London or go after the US market, we can structure your site, content, and technical SEO accordingly.
Absolutely. Organic visibility builds long-term brand authority and trust - which is essential in fintech, where customer confidence drives adoption. SEO is also one of the most cost-efficient channels, giving you sustainable growth even if paid ad budgets fluctuate.
Yes. Our writers and editors are trained to understand the boundaries of FCA regulations and financial promotions. We focus on factual, helpful, and trust-based content that supports SEO goals while staying compliant.
Yes and even more so. Google is doubling down on helpful content written by experts. AI has made it easier for low-quality content to flood the web, so Google rewards sites with real authority, real authorship, and real expertise - all part of our E-E-A-T strategy.
Crypto and blockchain SEO requires careful handling due to volatility, risk language, and evolving regulations. Traditional banking SEO focuses more on local trust, service page optimisation, and lead generation. We adapt tone, keyword strategy, and compliance support depending on your business model.
Most agencies use templated strategies. We don’t. We build custom SEO strategies for each financial firm based on your goals, your market, and your compliance needs. You’ll also get clear, jargon-free reporting and full transparency every step of the way.