Privacy Policy

‍1. Introduction

Welcome to Fruity Llama. We are committed to protecting your privacy and ensuring that your personal information is collected and used properly, transparently, and securely. Our Privacy Policy outlines how we collect, use, store, and disclose your personal information in accordance with the General Data Protection Regulation (GDPR).

2. Information We Collect

We collect information that helps us serve you better and personalise your experience with us. This includes:

  • Personal identifiers such as your name, email address, and contact details when you fill out contact forms, subscribe to our newsletter, or interact with our services.
  • Technical data such as cookies, IP addresses, and information about your browsing behaviour on our site to improve our website and offer targeted marketing.

3. How We Use Your Information

Your information is used to:

  • Provide, operate, and maintain our services.
  • Improve, personalise, and expand our services.
  • Understand and analyse how you use our services.
  • Develop new products, services, features, and functionality.
  • Communicate with you, either directly or through one of our partners, for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes.
  • Send you emails.
  • Find and prevent fraud.
  • Provide you with a free digital marketing strategy consultation, if requested.

4. Lawful Basis for Processing

We process your information under the following lawful bases:

  • Consent: We will ask for your consent to use your information for specific purposes and you have the right to withdraw your consent at any time.
  • Contract: Where your information is necessary to enter into or perform our contract with you.
  • Legal Obligation: If we are legally required to collect and process your data.
  • Legitimate Interests: Where the processing is necessary for our legitimate interests or the legitimate interests of a third party, provided those interests are not overridden by your rights and interests.

5. Data Retention

We retain personal information only for as long as necessary to provide the Services you have requested and thereafter for a variety of legitimate legal or business purposes. These might include retention periods mandated by law, contract or similar obligations applicable to our business operations; for preserving, resolving, defending or enforcing our legal/contractual rights; or needed to maintain adequate and accurate business and financial records.

6. Sharing Your Information

We do not share or sell your personal information to third parties without your consent, except to:

  • Comply with laws.
  • Protect your rights.
  • Fulfill business obligations.
  • Providers who help us with our business operations and assist in the delivery of our services to you.

7. Your Rights Under GDPR

Under GDPR, you are entitled to access, correct, delete, or limit the use of your personal data. If you wish to exercise these rights, please contact us at info@fruityllama.co.uk. You also have the right to complain to a Data Protection Authority about our collection and use of your personal data.

8. Security

We are committed to ensuring the security of your personal information. We use appropriate technical and organisational measures designed to protect the security and integrity of your personal information.

9. Changes to This Policy

We may update this policy from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible.

10. Contact Us

If you have any questions or concerns about our privacy practices, please contact us at info@fruityllama.co.uk.

11.Cookies

Privacy Policy

Effective Date: 10/02/2025

1. Introduction & Organisational Info

Fruity Llama Ltd is committed to responsible management of personal information collected through our website, www.fruityllama.co.uk, and related interactions. Our data processing aims to:

  • Enhance the user experience
  • Provide customer support and respond to inquiries
  • Improve products and services
  • Conduct necessary business operations like billing and account management

We follow strict data protection measures and comply with privacy regulations. While we do not have a designated Data Protection Officer (DPO), privacy-related inquiries can be sent to info@fruityllama.co.uk or +44 1254 946647.

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2. Scope and Application

This policy applies to all website visitors, registered users, and customers. We ensure the highest standards of privacy and security when processing personal data.

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3. Data Collection and Processing

We collect personal data through interactions such as:

  • Service use (e.g., digital marketing)
  • Website activity
  • Direct user input

Data is collected transparently and used responsibly.

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4. Data Storage and Protection

Storage

  • Personal data is stored on secure servers.
  • International data transfers comply with data protection laws.
  • Partnered with trusted data hosting providers.

Security Measures

  • Encryption: Protects data during transfer and storage.
  • Access Controls: Restricted access to authorised personnel.

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5. Data Sharing and Disclosure

We do not sell personal data. However, we share it with third-party service providers for operational purposes, including:

Service Provider Purpose Privacy Policy
Google Analytics Google Ireland Limited Marketing, analytics Privacy Policy
Google Ads Google Ireland Limited Advertising, performance tracking Privacy Policy
Cloudflare Cloudflare Inc. Security, website performance Privacy Policy
Meta (Facebook Ads) Meta Platforms Ireland Ltd. Marketing, user experience Privacy Policy
Vimeo Vimeo.com, Inc. Video display Privacy Policy

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6. User Rights & Choices

Under GDPR, you have the right to:

  • Access: Request your personal data.
  • Rectification: Correct inaccurate data.
  • Erasure: Request deletion under certain conditions.
  • Restriction: Limit processing of your data.
  • Data Portability: Transfer your data elsewhere.
  • Object: Stop certain processing, including marketing.
  • Withdraw Consent: For previously agreed data use.
  • Lodge a Complaint: With a data protection authority.

To exercise these rights, contact info@fruityllama.co.uk or +44 1254 946647.

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7. Cookies & Tracking Technologies

Cookies enhance your experience and are categorised as:

  • Essential: Required for website functionality.
  • Performance & Analytics: Track visitor interactions.
  • Functional: Improve personalisation.
  • Advertising & Targeting: Optimise marketing efforts.

Your Choices:

  • Accept all cookies
  • Reject non-essential cookies
  • Customise preferences

Changes to our cookie policy will be communicated transparently.

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8. International Data Transfers

Fruity Llama Ltd may transfer data outside the UK/EU, ensuring compliance with GDPR and equivalent data protection measures.

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9. Direct Marketing & Communications

We may use your personal information for marketing via:

  • Email

You must opt-in to receive marketing communications, and every message will include an unsubscribe option.

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10. Data Breach Notification Procedures

If a data breach occurs, we will:

  • Assess impact and affected data.
  • Notify regulators (if required by law) within 72 hours.
  • Notify affected users if there’s a risk to their rights.
  • Provide guidance on protecting affected users.

For breach-related concerns, contact info@fruityllama.co.uk.

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11. Policy Updates & Changes

We may update this policy due to legal, industry, or business changes. Significant updates will be communicated via:

  • Website notifications
  • Email (if applicable)

For questions, contact info@fruityllama.co.uk or +44 1254 946647.