Google Ads Management
Senior-led Google Ads management focused on improving lead quality, reducing wasted spend, and building predictable acquisition performance.
Senior-Led PPC Agency for Lead Generation & Pipeline Stability
We provide structured Google Ads management for businesses who need consistent, high-quality lead generation and pipeline stability. We're a lean, focused team that goes the extra mile to get you real, measurable results. That’s why over 94% of our clients choose to stay with us.
Why work with a Senior-Led PPC agency?
We’re not a high-volume agency running junior-managed accounts. We’re a senior-led PPC agency built around structured Google Ads management for lead generation businesses.
The difference is how we work with you
You work directly with experienced PPC strategists who understand both platform mechanics and commercial pipeline performance. We only take on businesses where we can make a measurable impact.
That means fewer accounts, tighter focus, and proper attention to your performance. Because at £3K-£20K+ per month in ad spend, generic management isn’t good enough.
94%
Client Retention
3.7x
Avg Lead Growth
40%
Avg Cost Reduction
Senior PPC Strategist Oversight
Structured Google Ads Management
Commercially Aligned Optimisation
Lead Generation Focus
Controlled Account Capacity
Direct Access, No Junior Layers
Our Core PPC Services
Our primary focus is structured Google Ads and PPC management for lead generation businesses. While we support wider digital activity, our core expertise lies in building stable, commercially aligned acquisition systems.
Microsoft Ads Management
Microsoft Ads management designed to capture incremental high-intent demand alongside Google Ads where commercially viable.
PPC Audit
A structured senior-led PPC audit identifying wasted spend, structural inefficiencies, tracking gaps and lead quality issues.
Meta Ads
Meta Ads campaigns structured to support lead generation where paid social aligns with your commercial model.
Recent PPC Results for Lead Generation Clients
We love seeing our clients succeed. Our role is to bring structure, senior oversight, and commercial alignment to your paid acquisition. The results below reflect reduced wasted spend, improved lead quality, and more predictable pipeline performance.
Client testimonials
Here's what our clients say after working with us:
"We can’t express the level of care and diligence taken by the team quite enough, it feels as if they are an extension to our business."
Kyle Lawrenson
Managing Director - GOW & Partners
Our PPC audits have uncovered over £132K+ in wasted spend (last 7 days)
Ready to review your PPC performance properly?
If you’re investing in Google Ads and performance feels inconsistent, it’s worth reviewing properly. This is not a generic sales call. It’s a structured senior-led review of your PPC account.
What you’ll gain from your PPC audit
Clear visibility on where budget Is being wasted
A clear plan to stabilise lead flow
Commercial alignment between ads & revenue
Clarity on whether your current setup Is scalable
PPC & Google Ads Management Questions
The best way to understand how we work is to chat with us directly, we’ll always give you straight answers. But if you’d like some quick clarity right now, here are the questions we get asked most often.
What makes senior-led PPC management different from managing ads internally?
Managing Google Ads internally often means limited time, limited strategic oversight, and optimisation based on surface-level platform metrics. Senior-led PPC management focuses on structure, lead quality signals, tracking accuracy, and commercial alignment (not just bid adjustments). At £3K-£20K+ per month in ad spend, structural control and optimisation depth directly impact pipeline stability and revenue predictability.
Is this service focused on PPC or full-service marketing?
Our primary focus is senior-led PPC management for businesses investing £3K+ per month. While we can support wider digital activity where strategically aligned, paid acquisition and pipeline stability are our core expertise. If your priority is consistent, high-quality enquiries through Google Ads, this is where we specialise.
What does working with Fruity Llama actually look like?
We begin with a qualification call to understand your commercial model, ad spend level, and current performance challenges. If aligned, we conduct a structured live PPC audit reviewing:
• Account architecture
• Wasted spend
• Tracking accuracy
• Lead quality drivers
• Commercial alignment
From there, we provide a clear recommendation before any engagement begins.
What does a senior-led PPC agency actually do?
We build and manage structured Google Ads and PPC campaigns designed to improve lead quality, remove wasted spend, and stabilise acquisition performance. Every optimisation decision is aligned to revenue signals, not vanity metrics. Our role is to turn paid traffic into predictable pipeline.
Why not just hire a large PPC agency?
Large agencies often operate layered account management models where strategy and execution are separated. We operate a controlled client capacity model where senior strategists oversee performance directly. At £3K-£20K+ per month in ad spend, that level of oversight makes a measurable difference to both lead quality and consistency.