Drive more sales with expert Google Shopping Ads management

If you sell products online, Google Shopping Ads are one of the fastest, most reliable ways to drive sales. But only if they're set up and managed the right way. We build Google Shopping campaigns that do more than just get your products seen. They get your products sold. From cleaning up your product feed to structuring campaigns that scale profitably, we handle it all so you don’t waste money or miss opportunities.

Trusted by over 250+ Companies

What Are Google Shopping Ads?

When someone searches for a product like yours on Google, Shopping Ads appear right at the top with product images, price, reviews, and store name. These aren’t ads people scroll past. They’re built to convert.

Here’s what makes them powerful:

Visual appeal
Customers see your product before they even land on your site.

High buying intent
These ads only appear for people actively shopping.

Competitive edge
You show up alongside (and often above) major brands.

If your listings aren’t optimised or your product feed isn’t structured properly, you’re either not showing up or wasting money on low-quality clicks. We fix that.

How Google Shopping Ads Management Can Help Your Business

We’ve worked with ecommerce brands across the UK that had all the right products but couldn’t crack Google Shopping. Here’s where we make the difference:

Show up for the right searches
We optimise your feed so your products appear for the most profitable keywords.

Stop wasting ad spend
Our campaign structure ensures your budget goes to the products that actually sell.

Beat bigger competitors
We help smaller brands outrank retail giants with smarter targeting and feed quality.

Scale profitably
We build a campaign that grows with you. As your store scales, so does your return.

Common Shopping ad struggles we solve

Many ecommerce businesses start out running Google Shopping Ads themselves or outsource to a generalist agency but results often fall flat. Not because the platform doesn’t work, but because the setup and management aren’t tailored to how Google Shopping really works.

Here are the most common issues we help fix for businesses that lead to massive results.

Merchant Centre Problems

From feed disapprovals to account suspensions, we fix and prevent issues that block your ads from running.

Poor Feed Quality

We rewrite and restructure your product data so it aligns with what buyers are searching for, not just what’s in your catalogue.

Campaign Waste

No more spending on the wrong products or bids that blow your budget. We optimise everything.

Performance Max Confusion

Not sure if Performance Max is right for you? We test, segment, and manage it properly rather than letting the platform automate your budget away.

Why Choose Our
Google Shopping Management Service?

We’re not like most agencies. Many of our clients come to us after wasting time and money with agencies that overpromise, underdeliver, and leave them in the dark. We’re different. We’re ROI-obsessed, contract-free, and give you direct access to the expert running your campaigns. No fluff, no pass-the-parcel account management. Just results-focused, transparent Google Shopping Ads management that actually works.

google ads expert with a client in our office

Google Shopping Expertise

E-Commerce Professionals

Custom Strategies

Data-Driven Results

Certified Experts You Can Trust

Transparent Communication

ROI-Focused, No Contracts

We believe in delivering measurable results, not just clicks. Our focus is on maximising your ROI, ensuring that every pound you spend contributes to your business’s growth. We take a performance-based approach, meaning if we’re not driving results, we’re not satisfied.

Plus, we don't lock you into long-term contracts. Our clients stay with us because of the value we deliver, not because they have to.

A Data-Driven, Holistic Approach

We don’t just focus on one aspect of your campaign, we look at the bigger picture. Our data-driven strategies analyse every touchpoint in your customer journey, allowing us to fine-tune campaigns that have the greatest impact on your business.

From tracking conversions to measuring brand visibility, we ensure your Google Ads efforts align with your overall business objectives, driving sustainable growth.

ppc executive in office
ppc expert pointing at results on screen

Real People Who Care About Your Success

At Fruity Llama, you’re not just another client. You’ll work with real people who genuinely care about your business’s success. We take the time to understand your goals, challenges, and unique needs. Our team is here to guide you through every step of the process, offering personalised support and honest advice to ensure your campaigns perform at their best.

Certified Ecommerce Excellence

All our experts are Google Ads and Microsoft Advertising Certified and are committed to delivering top-tier PPC strategies. Our certifications showcase our dedication to excellence and our capability to navigate the complexities of digital advertising on the world's leading platforms.

What do our Google Shopping management services include?

We’ve fine-tuned our Google Shopping Ads process to solve the biggest headaches for ecommerce businesses. The kind of problems that silently eat into your budget and hold back your growth. Whether you’re just starting out or looking to scale an existing campaign, here’s a few of the many things we do to get results.

Product Feed
Optimisation

We rewrite your product titles and descriptions based on what people are actually searching for, while fixing GTINs, categories, and any missing data to improve relevance and click-through rate.

Google Merchant
Setup

We set up your Merchant Centre account properly from the start or clean up an existing one, keeping everything compliant with Google's policies and running regular checks to prevent disapprovals.

Strategic Campaign Management

We build segmented campaigns using Standard or Performance Max based on your needs, adjust bidding strategies using real performance data, and continuously optimise for better results.

Scaling
Strategy

We find your best-performing SKUs and scale them, set up smart re-marketing and cross-sell strategies, and help you expand into new markets when you’re ready to grow.

Competitor
Domination

Your competitors aren’t standing still and neither are we. We constantly track pricing shifts, market changes, and competitor ad placements to find new opportunities for your campaigns.

Performance
Tracking / Reporting

Stay informed with detailed reports and insights that track your campaign’s progress, highlight opportunities for growth, and inform future strategies.

Real businesses we've helped with Google Shopping Ad's

We love seeing our clients succeed, from SME's to national brands. Take a look at our case studies and see the real numbers. We're super proud of them, and we'd love to add your success story to the collection.

seo agency owner shaking hands with client

SaaS Startup | PPC Case Study

We cut a SaaS startup's CPA by 60% while doubling conversions. See the exact PPC strategy that transformed their Google Ads performance.

View PPC Results

Luxury Property Developer | PPC Case Study

See how we sold a luxury Lancashire property in just 30 days with £1,000 ad spend. Our property marketing strategy delivers real results for premium homes.

View PPC Results

beauty business products

E-Commerce Growth

A Shopify-based beauty brand approached us struggling with low ROI and limited brand visibility. They needed a solution to stand out in a competitive market while driving measurable results.

Within six months, the client experienced a 216% increase in sales and a 10x return on ad spend (ROAS), proving the power of data-driven and focused Google Ads management.

10.4

Return on Ad Spend (ROAS) after 6 months

216%

Increase in sales

28%

Lower cost-per-click (CPC)

professional services company

Professional Services

A Bid Writing Consultancy struggled with low-quality leads and wasted ad spend in industries like construction and engineering.

We implemented a targeted Google Ads strategy resulting in a 256% increase in qualified leads, a 35% reduction in cost-per-lead, and a 60% growth in website form submissions within 6 months.

256%

Increase in qualified leads

35%

Lower cost-per-lead

60%

Increase in Website Form Submissions

industrial kitchen business

B2B Success

An industrial equipment supplier came to us with minimal visibility in their niche.  We implemented a strategic Google Ads campaign combining high-intent keyword targeting with conversion-optimised landing pages.

This resulted in a 312% increase in website traffic and a significant boost in quality lead conversions, setting the stage for sustained growth in a competitive B2B landscape.

312%

Increase in website traffic

60%

Growth in lead conversions

30%

Lower CPA (Cost per acquisition)

Client testimonials

Here's what our PPC clients say after working with us:

"We’ve been burned in the past by agencies so were cautious before starting. They made us feel at ease from the start and their expertise, particularly from Pete our account manager, is always nothing short of excellent. Super happy!"
Jennifer S.
Finance
"Good experience so far. Fruity Llama have made Google Ads work for our B2B services when previous agencies failed. Our lead quality has noticeably improved, hope it continues!"
Sidat J.
Professional Services
"Quick to respond, easy to work with, and most importantly they've got us great results."
Terry H.
Industrial E-Commerce
"It's refreshing to speak to the actual people running our ads, can't fault in the last 6 months. Steve and the team are always there to answer my questions and we've seen significant growth for the business in this time. Highly recommend the Fruity Llama team :)"
Elisa W.
Property Developer
"These guys fixed tracking issues we didn't know we had."
James W.
E-Commerce Director
"As someone who hates marketing jargon, Fruity Llama was a breath of fresh air. They explained everything simply, delivered what they promised, and our business has grown 30% this year."
Simon S.
Plumbing Service

Who is our Google Shopping mangement service for?

Our Google Shopping Ads Management service is built for ecommerce brands that want to grow fast, scale profitably, and stop wasting ad spend. If you're selling online and want to turn more searchers into buyers, this service is built for you.

Product-based ecommerce businesses

If you sell physical products online and want to drive more sales, this service is built for you.

Brands on Shopify, WooCommerce, or custom platforms

We support all major ecommerce platforms and tailor your Shopping campaigns to suit your tech stack.

Stores with 20+ products looking to scale

The more products you manage, the more important proper campaign structure becomes. We help you scale profitably.

Your Trusted Google Shopping Ads Experts

Our team of Google Ads specialists, data analysts, and creative strategists brings a wealth of expertise to every campaign.

With a passion for driving measurable results, we combine technical skills, creative flair, and a deep understanding of what makes businesses succeed.

From crafting high-performing strategies to delivering eye-catching ad creatives, we’re committed to helping your business grow and thrive.

Google reviews
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Common questions about our Google Shopping management service

We understand that choosing the right Marketing Partner is a big decision. Check out our Google Shopping Ads Management FAQs to learn more about how we can support your journey to growth.

Do I need Google Merchant Centre?

Yes — it’s essential. Without it, your products won’t show in Shopping results. We handle the full setup or fix any issues if it’s already in place.

What’s the difference between Standard Shopping and Performance Max?

Standard Shopping gives you more control over targeting and segmentation. Performance Max uses automation across multiple placements. We test both to see what performs best for your business.

Can you help if my account was suspended or my products are disapproved?

Absolutely. We’ve recovered dozens of suspended accounts and know how to resolve disapprovals quickly by fixing feed and policy issues.

How do you track success and ROI?

We measure everything. ROAS, cost per acquisition, conversion rate, click-through rate, and SKU-level sales. You'll always know what's working and what’s not.

Is Google Shopping only for Shopify stores?

Not at all. We work with Shopify, WooCommerce, BigCommerce, Magento, and fully custom platforms.

How long does it take to see results?

Most clients see traction within 2–4 weeks. For established stores, results can come even faster once the feed and campaign structure are optimised.

Do I need hundreds of products for Shopping Ads to work?

No, but the more products you have, the more important feed structure and segmentation become. We work with stores of all sizes.

What makes your Shopping Ads management different from other agencies?

No fluff, no middlemen, no lock-in contracts. You work directly with an expert, and everything is built around getting results, not just running ads.

Do you manage feeds manually or use automation?

We do both. We use advanced tools to save time, but always apply expert manual oversight to make sure your listings stay relevant and optimised.

Can you integrate Shopping Ads with my remarketing or email campaigns?

Yes. We often build full-funnel strategies that connect Shopping with re-marketing ads and email workflows to drive repeat purchases and higher lifetime value.