How a £800K Luxury Home Sold in Just 30 Days with Performance Marketing
Discover how our targeted digital strategy helped a premium property developer sell a luxury home with just £1,000 in ad spend.
The Challenge:
Finding Buyers for Luxury New Builds
When a premium property developer approached us with their nine high-end new-build properties in Lancashire, they faced a common challenge in the luxury real estate market: connecting with qualified buyers quickly and efficiently.
They needed more than just website traffic – they needed the right visitors who could afford £800,000+ homes and were ready to make a purchase decision.
Our Solution:
Data-Driven Performance Marketing
Before launching any ads, we first optimised the developer's website to ensure visitors would convert once they arrived:
- We improved the user experience with intuitive navigation
- We crafted compelling call-to-action buttons that drove enquiries
- We ensured the site loaded quickly on all devices, especially mobiles
- We added trust-building elements like testimonials and credentials
Then, we created a targeted digital campaign using both Google Ads and Meta Ads to reach potential luxury home buyers.
Smart Audience Targeting
We didn't waste budget on broad audiences. Instead, we:
- Focused on wealthy areas in and around Lancashire
- Targeted people actively searching for premium properties
- Created lookalike audiences based on existing client profiles
Eye-Catching Creative That Converts
Our ads featured:
- Stunning visuals showcasing the property's luxury features
- Persuasive copy that spoke directly to upmarket buyers
- Clear next steps leading straight to viewing opportunities
The Results:
£800K Sale Within 30 Days
With just £1,000 in total ad spend, we delivered:
On Meta (Facebook & Instagram):
- 7,299 clicks from interested users
- 130,000 brand impressions
- 3,449 landing page views
- 5.6% click-through rate (well above industry average)
- Only £0.13 cost per click
On Google:
- 129 high-intent clicks from serious property searchers
- 12.46% click-through rate
- 7,239 total website sessions
Most importantly: Our client sold their first luxury property for over £800,000 within just 30 days of our campaign launch.
Why Our Approach Worked
Success came down to four key factors:
- Laser-focused audience targeting – We reached only the most qualified potential buyers
- Compelling creative – Our ads stood out and resonated with luxury home seekers
- Conversion-optimised website – Once visitors arrived, they found it easy to take action
- Strategic budget allocation – We spent wisely across platforms for maximum return
Need to Sell Properties Faster?
If you're developing premium properties and need qualified buyers quickly, we can help.
Our performance marketing approach focuses on real results – not just impressions or clicks.
Get in touch today to discuss how we can create a data-driven strategy for your property development business.
