How We Scaled a Refuse Vehicle Business with SEO (£9M in Sales)
Our Refuse Truck SEO Success Story
The Challenge We Faced
In the specialised world of refuse truck sales and hire, finding qualified leads can make or break your business. When our client first approached us, they were struggling with:
- Zero website-generated leads despite having a digital presence
- Only 150 monthly website visitors (barely 5 visitors per day)
- Complete reliance on outbound sales tactics and existing industry connections
- Minimal visibility for valuable refuse collection vehicle (RCV) keywords
- No strategic approach to building domain authority through backlinks
Their goal was clear but ambitious: outrank every local competitor in organic search results for refuse trucks, waste vehicles, and bin lorry-related searches.
Our Strategic Approach to Refuse Truck SEO
We developed a comprehensive three-pronged SEO strategy tailored specifically for the waste management vehicle industry:
1. Technical Foundation & Website Optimisation
- Enhanced site loading speed and mobile responsiveness to reduce bounce rates
- Implemented structured data markup for waste vehicles and refuse trucks
- Optimised all on-page elements including meta information, header hierarchy, and image alt text
- Created a seamless user experience that kept potential truck buyers engaged
2. Industry-Specific Content Strategy
- Developed authoritative content around refuse truck specifications, RCV maintenance, and bin lorry regulations
- Created comparison guides between different waste collection vehicle models
- Published expert insights on refuse truck purchasing decisions and hire vs. buy analyses
- Optimised service pages with commercial intent keywords like "refuse trucks for sale UK" and "bin lorry hire prices"
3. Authority Building Through Quality Backlinks
- Secured links from waste management industry publications
- Leveraged partnerships with municipal service providers for authoritative backlinks
- Implemented digital PR campaigns focused on refuse vehicle innovations
- Created shareable industry resources that naturally attracted quality links
The Results
Within just 6 months of implementing our refuse truck SEO strategy, the transformation was remarkable and contributed to the following:
- 60 refuse trucks sold
- £150,000 average sale value per waste collection vehicle
- £9,000,000 in total revenue
- Sustainable lead generation system that continues delivering results
Key SEO Performance Metrics:
- Organic traffic growth: From less than 150 to 657 monthly visitors (338% increase)
- Keyword visibility: 332 refuse truck-related terms now ranking in Google
- Search impressions: 183,000 total impressions (up from virtually none)
- Top-ranking keywords: #1 positions for "bin lorry UK," "waste vehicle specialists," and "bin truck hire"
- Strong rankings: Page one results for "refuse trucks for hire," "RCVs for sale," and other high-value terms
Why Our Refuse Truck SEO Strategy Succeeded
Our approach worked because we:
- Targeted specific commercial-intent searches used by genuine refuse truck buyers
- Created authoritative content that addressed real questions from waste management professionals
- Implemented technical optimisations that improved user experience for potential customers
- Built relevant industry backlinks that signalled our client's expertise to search engines
Ready to Transform Your Business Through SEO?
We've demonstrated how our strategic SEO approach can revolutionise sales even in highly specialised industries like refuse truck sales and hire. From zero inbound leads to £9 million in revenue, our data-driven methods deliver measurable results.
Want to see similar growth for your business? Contact us today for an SEO strategy tailored to your specific industry needs!
