Maximise ecommerce sales with performance-
driven Google Ads campaigns
We don’t just run ads, we run ecommerce machines. Our PPC for ecommerce service is engineered to drive consistent, profitable sales through Google Ads. Whether you’re launching a new product, scaling an established brand, or recovering from poor results with another agency, we create strategic campaigns that cut through the noise and convert.
We’re not guessing. We’re tracking, testing, and optimising - daily. From product feeds to landing pages, we align every part of your PPC strategy around performance. Our team lives and breathes ecommerce data, so you can stop stressing about ad spend and start seeing results that actually grow your business.
Trusted by over 250+ Companies
Why Google Ads for ecommerce works
When someone types a product into Google, they’re not browsing, they’re buying. Google Ads places your brand in that high-intent moment, with total control over who sees what, when, and how.
Here’s why Google Ads is a cornerstone of ecommerce growth:
Instant visibility for your most important products
High commercial intent from keyword-led search
Full control over targeting, budget, and returns
Reliable data to inform decision-making and scaling
Smart campaigns built on solid data give you not just ROI, but a scalable, repeatable acquisition system.
Our PPC for ecommerce approach
Every campaign we build is unique, tailored to your margins, inventory, customer journey, and sales goals. Here’s what our ecommerce PPC system includes:
Product feed audit & optimisation
Your feed is the backbone of Google Shopping. We optimise everything, from product titles and images to descriptions and GTINs, to ensure you're eligible, visible, and click-worthy.
Performance Max campaigns
PMax can work brilliantly, but only with the right structure. We build custom product groups, audience signals, and creatives, then monitor performance daily to refine what works.
Google Shopping ads
We segment your product catalogue into high and low priority groups, apply bid strategies based on margin, and control spend using campaign priority and negative keywords.
Intent-led search campaigns
We craft search campaigns around bottom-of-funnel keywords, like “buy [product] online” and constantly test ad copy to improve CTR and reduce CPC over time.
Retargeting that closes sales
Using Google Ads, YouTube, and Display, we re-engage visitors who didn’t convert with messaging that brings them back at the perfect moment.
Cross-channel expansion
Once Google Ads is hitting ROI targets, we help you expand into Bing, Meta, and YouTube for full-funnel reach and growth.
What you get with Fruity Llama
We’re not a plug-and-play agency. We partner with you to build campaigns that perform not just spend budget.
Certified Google Ads specialists
We handle everything from £1,000/month starter budgets to £100K/month scaled accounts.
Clear reporting & communication
You’ll get real insights, explained, not vague marketing dashboards.
Daily performance monitoring
We watch your numbers daily and make agile decisions based on real results.
Ecommerce expertise
From feeds and margin tracking to seasonal strategies, we understand the moving parts of online retail.
Technical integration
Full GA4 setup, Tag Manager, conversion tracking, and platform integration with Shopify, WooCommerce, BigCommerce and more.
Ecommerce PPC That Drives ROI, Not Just Clicks
We treat your ad spend like our own. Every campaign is built to:
Increase your return on ad spend (ROAS)
Lower your customer acquisition cost (CPA)
Improve AOV and LTV through strategic targeting
Continuously test and iterate creative, copy, and structure
Deliver long-term data that improves your business beyond PPC
We’re not here to manage campaigns. We’re here to grow revenue.
Industries we work with
We’ve helped ambitious ecommerce brands scale Google Ads profitably across:
Fashion & Apparel
From fast fashion to luxury brands, we build strategies around seasonal peaks, repeat buyers, and style trend
Health & Wellness
We know how to build trust and stay compliant with ad policies while promoting supplements, skincare, hot tubs, saunas and more!
Home & Garden
Furniture, decor, tools, we target high-ticket items and long consideration journeys with multi-touch retargeting.
Electronics & Tech
We manage SKUs, stock levels, reviews, specs, and dynamic pricing to ensure scale with control.
Food & Beverage
From gift boxes to paper bags, we target intent and lifetime value through paid search.
Fitness & Sports
Apparel, equipment, supplements, our campaigns match the urgency and emotion behind customer intent.
Construction & Manufacturing
We help niche and seasonal brands win on long-tail keywords, urgency messaging, and high-converting creatives.
Book your ecommerce PPC audit
We offer a no-obligation PPC audit for ecommerce brands.
You’ll get a clear breakdown of what’s working, what’s not, and how to scale without wasting money. No fluff. Just performance insight from specialists who know ecommerce.
Product feed audit
Campaign structure and keyword analysis
ROAS improvement opportunities
Priority recommendations by impact
Call us today to book your audit and unlock your ecommerce growth potential.
Other services we can help with
PPC works best when supported by a full-funnel strategy. That’s why we also offer:
Google Shopping feed optimisation
Landing page design for ecommerce
Conversion rate optimisation (CRO)
Microsoft/Bing Ads management
Our ad services
Feed Optimisation
Google Shopping CSS
Amazon Ads
Industries we serve
PPC for Accountants
PPC for Financial Services
PPC for Law Firms
PPC for Construction
PPC for Manufacturing
PPC for Debt Recovery
PPC for Automotive Industry
Let’s turn ad spend into sales
If you’re ready to stop guessing and start scaling, we are your ecommerce PPC partner.
Book your audit now and let’s grow your business with Google Ads that perform.
Frequently asked questions
We typically recommend a starting budget of at least £1,500/month for Google Ads. This gives the algorithm enough data to optimise and gives us room to test and scale. That said, we’ve successfully run campaigns from £1K to £100K+ per month, the key is efficient structure and targeting.
We primarily manage Google Ads (Search, Shopping, Performance Max), but also support expansion into Microsoft/Bing Ads, YouTube, Meta (Facebook/Instagram), and Display. Our focus is on what delivers profitable ROAS, we won’t recommend channels that don’t serve that goal.
We work with Shopify, WooCommerce, Magento, BigCommerce, and custom-built platforms. We integrate with your tech stack to ensure clean tracking via GA4, Tag Manager, and your CRM if needed.
Some campaigns generate sales within days, especially with a good product-market fit. However, the first 30 days are usually for testing and learning. Most clients see consistent ROAS growth within 4-6 weeks as we refine campaigns.
Yes, it’s a critical part of our service. We’ll optimise your feed for Google Shopping and Performance Max, including titles, descriptions, product categorisation, images, and GTINs to improve visibility and relevance.
We’re lean, expert-led, and performance-obsessed. You work directly with strategists, not account managers reading from a script. We move fast, test aggressively, and track what matters. Our goal isn’t more clicks, it’s more revenue.
Absolutely. Whether you’ve got an internal marketing manager or a creative team in place, we plug into your setup and focus purely on driving better PPC results.
Yes. We believe PPC and CRO go hand in hand. We offer landing page design and ongoing CRO support to help turn ad traffic into conversions.