~ Bing Ads Management

Bing Ads Management Agency

Most businesses ignore Bing Ads, which is exactly why you shouldn’t. Microsoft Advertising gives you access to a high-intent audience across Bing, Yahoo, MSN, and Microsoft Edge, often at a lower cost and with less competition than Google. We don’t just run Bing Ads, we craft them to convert. Whether you're in e-commerce or B2B, our expert team helps you unlock growth from a platform your competitors aren’t paying attention to.

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google ads management expert in the officeppc client meeting
ppc expert in agency officeppc client partnership

Reach New Customers with Microsoft Advertising

If you think Google Ads is the only game in town, think again. Microsoft Advertising (formerly Bing Ads) puts your brand in front of millions of users across Bing, Yahoo, MSN, and Microsoft Edge, a powerful and often underutilised audience. We help you take advantage of this channel with performance-driven, ROI-focused Bing Ads campaigns.

From e-commerce brands looking to expand their reach, to B2B companies targeting desktop users and decision-makers, Bing Ads offers unique access to high-intent buyers. We build strategies tailored to Microsoft Advertising’s strengths, giving you more visibility, lower cost-per-clicks, and better results.

Bing Ads management expert with customer
Bing Ads management expert

Why Choose Bing Ads?

Bing Ads opens the door to a segment of online users that many of your competitors are ignoring. While Google controls a large share of the market, Microsoft Advertising connects you to a premium audience that includes professionals, business users, and decision-makers.

Benefits of Bing Ads:

Reaches over 1 billion monthly users across Microsoft networks

Lower cost-per-clicks due to reduced competition

Strong desktop and B2B audience demographics

Targets users on Bing, Yahoo, MSN, AOL, and Edge

Integration with LinkedIn for advanced professional targeting

Why this matters:

Businesses running Bing Ads enjoy a more efficient spend and higher conversion potential.

It’s not a replacement for Google Ads, it’s a powerful supplement to scale your reach.

Why Choose Fruity Llama as Your Bing Ads Agency?

We don't treat Bing Ads like an afterthought. As Microsoft Advertising certified partners, we know how to make the most of this platform and tailor campaigns that are built to convert.

Here’s what sets us apart:

Campaigns built specifically for Bing, not just duplicated from Google

Certified Bing Ads experts with real campaign experience

Manual account management, not automated guesswork

Custom reporting in plain English with clear next steps

Audience research based on Bing-specific intent and demographics

Conversion-focused strategies that track the metrics that matter

Our approach:

We start by understanding your business goals, analysing your target market, and reviewing your current advertising performance. Then we build a tailored Bing Ads strategy to improve ROI, reduce waste, and scale effectively.

Bing Ads management expert with customer

Bing Ads vs. Google Ads: Which Should You Use?

Bing Ads and Google Ads serve different segments of the search market. To grow effectively, smart businesses use both, but in the right way. Key Facts:

Bing Ads lets you dominate where others aren’t looking

You can often win more leads for less money

LinkedIn targeting gives you a B2B edge Google doesn’t offer

Our Bing Ads Management Services Include:

We offer end-to-end campaign management designed to maximise the potential of Microsoft Advertising.

What you get:

Full campaign setup and build

Structured around Bing’s best practices and search trends

Advanced keyword research

Focused on intent, relevance, and cost-efficiency

Custom ad copywriting and assets

Designed to engage and convert Bing users

Conversion tracking

Accurate data collection to measure results and optimise effectively

Remarketing and audience segmentation

Re-engage users across Microsoft’s ad network

LinkedIn profile targeting

Reach users based on job title, company, and industry

Shopping campaigns

Ideal for e-commerce clients looking to promote physical products

Ongoing management and testing

CTR, quality score, and conversion rate optimisation

How it works:

From the first call, we aim to understand your business, audience, and growth goals. We build campaigns that reflect your messaging, keep ad spend tight, and report back with clarity.

Bing Ads management expert with customer

Who Should Use Bing Ads?

Bing Ads are perfect for businesses that want to:

Expand into new channels without inflating their Google Ads budget

Reach desktop-first users and decision-makers

Lower their cost-per-lead by reducing ad competition

Get stronger results from their e-commerce or B2B PPC strategy

Best suited for:

E-commerce brands with existing PPC foundations

B2B companies wanting to reach professionals

Local services in regions where Bing has high usage

Brands that rely on desktop, finance, legal, or engineering audiences

What Makes Our Bing Ads Service Different?

We take Bing seriously, because we’ve seen the results it delivers when done properly. Our difference:

No recycled strategies from Google

Real people managing your campaigns, not software bots

Clear objectives and KPIs based on your sales process

Transparent communication, measurable impact

We don’t just report on numbers. We help you understand what’s driving your growth and how to push it further.

Bing Ads managment expert with customers
Bing Ads managment expert

Bing Ads + LinkedIn = B2B Growth Machine

Microsoft Advertising is the only ad platform that lets you layer in LinkedIn profile data directly. This means:

Target decision-makers by job title

Reach companies by name or industry

Prioritise seniority levels or job functions

Why it works:

These filters allow B2B businesses to create ultra-targeted campaigns that speak directly to their ideal customers.

It reduces wasted clicks and increases the chance of generating qualified leads from day one.

Industries we serve

PPC for Accountants

PPC for Financial Services

PPC for Law Firms

PPC for Construction

PPC for Manufacturing

PPC for Debt Recovery

PPC for Automotive Industry

Frequently asked questions

How much does Bing Ads management cost?

We offer flexible pricing depending on the size and complexity of your account. Most campaigns start from £750/month + ad spend. We also offer one-time audits and setup packages.

Do you manage Bing Ads only, or Google Ads too?

We do both! We often manage multi-platform campaigns and ensure they work in harmony. Bing is a strong addition to any Google Ads strategy.

Do Bing Ads work for e-commerce brands?

Absolutely. Bing Shopping campaigns can deliver excellent ROI for e-commerce businesses, especially those targeting desktop users or older audiences.

What types of businesses benefit most from Bing Ads?

B2B businesses, high-ticket e-commerce, local service providers, legal, finance, healthcare, and any brand targeting desktop or professional users tend to see great results.

How do you report on Bing Ads performance?

We deliver clear, jargon-free reports that break down performance metrics, conversion data, and next steps. We also offer monthly review calls if needed.

How quickly will I see results?

Most clients see measurable improvements in lead quality or cost-per-click within 2–4 weeks of launching. Bigger performance gains typically come within 1–3 months.

Next Steps:

Getting started is easy. Here’s how:

Book a free discovery call with our team

Share read-only access to your Bing Ads account
(or we’ll help you set it up)

Prioritise seniority levels or job functions

Whether you're spending £1000/month or £50,000/month, we can help you:

Cut ad waste

Lower your cost-per-click

Increase conversions

Grow profitably across the Microsoft network

Let us help you unlock the full potential of Microsoft Advertising. Book your strategy call today and start scaling with Bing Ads.

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