Are your ads leaking budget? Our PPC audits have uncovered £157,000+ in wasted ad spend (last 7 days)

Google Ads or Microsoft Ads bringing in the wrong enquiries, leaking spend, or failing to convert consistently?  Get a 1-to-1 PPC audit with a senior expert and see what's really hurting your performance.

1-to-1 PPC audit with a senior expert

Uncover wasted ad spend

Get more sales and better leads

Scale your PPC with confidence

Trusted by 250+ companies

Recent wins from our PPC audits

See recent results from our clients after a PPC audit. Once the right issues are sorted, performance improves and better enquiries start coming through.

Does this sound like your PPC account?

We see it all the time... A lot of underperforming PPC accounts do not look obviously broken. Clicks are coming in. Reports look active. Conversions may even be showing. But commercially, the account still is not doing its job. Does this sound familiar?

Poor lead quality

You're getting leads... but too many are poor quality...

Wasted ad spend

Spend flows out monthly, but you're not confident it's efficient or tracked properly...

Misleading reports

Agency reports show clicks & CPCs, but ignore whether leads are actually profitable...

Weak search intent

Search intent feels too wide. Wrong audience keeps showing up despite "optimisation"...

Unclear root problem

You're not sure if the problem is ads, bidding, tracking, landing pages... or all of it

No agency confidence

You're thinking of changing PPC partner, but need real clarity before making the move...

Most PPC accounts do not have a traffic problem. They have a performance problem.

No matter what you've been told... When PPC underperforms, the fix is rarely "get more traffic" or "increase budget." The real issues hide deeper...

Conversion rate optimisation agency expert with customer
Poor Search Intent

...pulling in the wrong people (like the mismatched products flooding your Shopping results right now).

False Hope

...from tracking that looks good but misses real ROI.

Poor Landing Pages

...that explain your offer but fail to drive action.

Spend Leaking

...into areas that appear active in-platform... but never turn into profitable business.

That's why so many businesses feel stuck. The account looks healthy, but the numbers don't lie.

£316K
Property investment company

After aligning campaigns with high-ticket search intent.

REVENUE WON
£58K
Manufacturing business

From cutting irrelevant traffic and improving lead quality.

REVENUE WON
£175K
Insurance Broker

After optimising campaigns for higher-value enquiries.

REVENUE WON
£210K
Financial services

After restructuring campaigns and fixing conversion tracking.

REVENUE WON
£140K
Private Healthcare

After refining keyword intent and landing page performance.

REVENUE WON
£92K
Commercial Cleaning

From focusing spend on high-value contracts only.

REVENUE WON
£243K
Bridging Loan company

After improving lead quality and removing low-intent traffic.

REVENUE WON
£85K
Construction company

From tightening search terms and improving enquiry conversion.

REVENUE WON
£63K
Ecomm brand

From improving product targeting and reducing wasted spend.

REVENUE WON

This is exactly where a proper PPC audit becomes valuable. It helps you see what is really hurting performance before more money gets wasted.

What you get from our PPC audit

By the end of the audit, you will have a clear view of what is actually happening inside your PPC account and whether the current setup is helping or hurting your business.

ppc client handshake

Higher quality leads

Less wasted ad spend

Stronger conversion rates

Consistent business

What happens when you
book your PPC audit?

1. Submit your enquiry

Tell us a bit about your current PPC setup, the platforms you are running, and the main issue you are facing.

2. We qualify the fit

We review your enquiry and make sure the audit is the right next step for your business. This helps us keep the process focused and relevant.

3. We review the account

Our senior PPC expert looks at the areas most likely to be affecting performance, including tracking, lead quality, search intent, wasted spend, and landing page issues.

4. We walk you through it live

We book a video call to talk you through the findings, explain what is really going on, answer your questions, and give you a clear view of the best next move.

You need senior PPC expertise, not junior

Anyone can say they know PPC. What matters is whether they can spot what is really hurting performance and turn that into stronger commercial outcomes.

Our experts have managed over £25 million in ad spend across lead generation and ecommerce accounts. That experience helps us identify the patterns, problems, and missed opportunities that less experienced agencies often overlook.

We also know that good PPC is not just about making the dashboard look healthy. It is about generating the right enquiries, improving lead quality, and making your budget work harder.

That is why our audits focus on the areas that actually affect business performance, not just surface-level metrics. The aim is to give you a clearer view of what is happening, what needs fixing, and whether your current setup is good enough to scale.

ppc specialist in the office
"The audit helped us understand where budget was being wasted and what needed fixing. It’s made things a lot clearer for us."
Mark F.
Managing Director
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"We’re getting more of the right enquiries and it’s helped us scale things in a way that feels sustainable."
Rachel B.
Director
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"Since Fruity Llama implemented the audit findings, performance has improved and the leads coming through are much better quality."
Alan D.
Managing Director
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Who is this PPC audit for?

This audit is best suited to businesses that are already investing in Google Ads or Microsoft Ads and want a clearer understanding of what is helping performance, what is holding it back, and what needs to change. It is a strong fit if:

ppc expert in the office

You are already running PPC and want better lead quality

You feel budget is being wasted or underused

You are not fully confident in the tracking or reporting

You are considering switching PPC partner and want clarity first

You want a senior expert to review the account properly

You are serious about improving results, not just generating more activity

We keep the audit focused on businesses that want straight answers, commercially useful insight, and a clearer path forward.

Get a 1-to-1 PPC audit and see what’s really hurting your results

1-to-1 meeting with a senior PPC expert

In-depth audit of your Google Ads or Microsoft Ads account

Find where your budget is being wasted

Understand what’s hurting lead quality

Clear answers on what needs fixing next

"The audit showed us exactly where we were wasting budget. Since fixing it, the quality of leads has completely changed."
Adam M.
Director
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Google reviews
^ Get clear on what is hurting your PPC and what to fix next.
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FAQs about our PPC Audit

What does the PPC audit include?

We review the key areas most likely to be affecting performance, including campaign structure, keyword intent, search terms, ad relevance, conversion tracking, landing page performance, lead quality, wasted spend, and missed opportunities across Google Ads or Microsoft Ads.

Is this a free PPC audit?

We review each enquiry first to make sure the audit is the right fit. The goal is to keep the process focused, relevant, and commercially useful rather than turning it into a generic free-for-all.

Is the audit delivered as a PDF?

No. This is not a long PDF full of waffle. We walk you through the findings on a live video call, explain what we are seeing, answer your questions, and give you a clearer view of the best next step.

Is this for Google Ads only?

No. We can review both Google Ads and Microsoft Ads accounts.

Who is this PPC audit best suited to?

It is best suited to businesses already running PPC, or preparing to invest properly in it, that want clearer insight into lead quality, wasted spend, tracking issues, and overall performance.

Can you help if our leads are poor quality?

Yes. Poor lead quality is one of the most common reasons businesses request an audit. We look at whether the issue is coming from targeting, search intent, tracking, landing pages, or the wider setup.

What happens after I submit the form?

We review your enquiry, make sure the audit is the right next step, and come back to you with the best way forward. If it is a fit, we will arrange the next stage and talk you through the process.

How quickly can we get started?

Once you submit the form, we will review your enquiry and come back to you as soon as possible with the next steps.