15 Of The Best Health & Wellness Website Examples in 2024

What Makes A Good Website Design In Health & Wellness?

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Of course, the success of a health and wellness website will be judged using the same criteria as any other website (usually bottom line sales/leads/traffic). But below we’ll go into detail on some of the key factors that are unique to this industry.

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Credibility 

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Credibility is paramount for wellness websites. Given the sensitive nature of topics such as healthcare, medication, support, fitness, and injuries, visitors must feel secure when navigating your site. It's crucial to showcase your brand's expertise and capability clearly.

However, merely offering exceptional services isn't always enough to convey credibility. Trust signals, such as industry certifications, video content featuring testimonials or demonstrations, and 'our team' sections highlighting qualified professionals, play a vital role in building trust with your audience.

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Google EAT 

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Google's EAT principle—Expertise, Authoritativeness, and Trustworthiness—remains pivotal for SEO success. Demonstrating your brand's expertise not only to users but also to search engines and other external bodies is essential for optimal marketing performance.

To enhance your credibility in this aspect, prioritise providing high-quality content supported by reputable research and studies. For instance, featuring wellness transformation stories backed by video content for personal trainers or linking to unbiased research studies on product pages can bolster your website's authority.

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Clear Messaging 

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Clear messaging is key for health and wellness websites. Visitors should feel confident and informed when consuming your content, without being confused by complex design elements or convoluted page layouts.

Ensure that your messaging is simple and easily understandable for all visitors to your website. This clarity helps establish trust and fosters a positive user experience.  Improve your messaging with our tips for better content writing. 

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Security 

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Building trust through robust security measures is crucial for health and wellness websites. While having an SSL certificate is important, it's just one aspect of a comprehensive security infrastructure.

Communicate your commitment to security to users by incorporating trust signals throughout the checkout or sign-up process. Consider offering a variety of payment options and clearly displaying them on your website to instil additional peace of mind.

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Accessibility 

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Health and wellness websites should prioritise accessibility to ensure a seamless experience for all users, regardless of their devices or abilities. Fast load times and easy navigation are particularly important, especially when targeting older demographics.

In addition to responsive design, aim for an almost flawless experience across both mobile and desktop devices while maintaining a cohesive design aesthetic. This approach helps prevent user frustration and ensures smooth navigation through the conversion funnel.  Learn more about optimising your website with our tips on optimising your website.  

Let’s have a look at 15 Of The Best Health & Wellness Website Examples

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Website Example #1

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Yoga Journal

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‍https://www.yogajournal.com/

Yoga Journal sets the standard for health & wellness website design with its captivating aesthetics and user-friendly interface. The site seamlessly blends vibrant colours, soothing imagery, and intuitive navigation to create a peaceful browsing experience reflective of yoga's principles.

Clear categorisation of content, from instructional videos to expert articles, ensures easy access to valuable resources for yoga practitioners of all levels. Thoughtful use of whitespace and typography enhances readability, while interactive elements foster community engagement and participation. With a focus on both aesthetics and functionality, Yoga Journal's website design embodies the essence of holistic wellness, making it a go-to destination for yoga enthusiasts worldwide.

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Website Example #2 

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Verywell Health

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https://www.verywellhealth.com/

Verywell Health stands out in the competitive world of health & wellness websites with its impeccable design tailored for accessibility and user engagement. The site's organised layout and smart search functionality empower visitors to find relevant health information quickly and efficiently. 

Utilising vector animations and consistent branding elements, Verywell Health creates a visually cohesive experience that instil trust and credibility in its content. Whether navigating through medical articles or seeking expert advice, users are met with a seamless browsing journey that prioritises their needs and fosters a sense of empowerment in managing their health.

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Website Example #3

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Avocadu

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https://avocadu.com/

Avocadu excels in promoting its 21-day weight loss challenge through strategic health & wellness website design that prioritises user engagement and conversion. With a clean and intuitive layout, the site guides visitors seamlessly through the challenge's benefits and features, compelling them to take action. 

Clear calls-to-action, compelling testimonials, and intuitive navigation pathways encourage visitors to explore the program and make informed decisions about their health journey. Avocadu's website design effectively combines aesthetics with functionality, creating a persuasive online platform that drives results for its weight loss program.

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Website Example #4 

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Well+Good

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https://www.wellandgood.com/

Well+Good sets itself apart in the health & wellness landscape with its visually appealing design and seamless integration of advertising. The site's sleek aesthetics, including high-quality imagery and engaging fonts, create a cohesive brand identity that resonates with wellness enthusiasts. 

Thoughtful placement of ads ensures they enhance rather than disrupt the user experience, maintaining the site's credibility and trustworthiness. With a focus on both content and aesthetics, Well+Good's website design delivers an immersive experience that captivates audiences while driving revenue through strategic advertising partnerships.

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Website Example #5 

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Greatist

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https://greatist.com/ 

Greatist stands out with its exceptional health & wellness website design, prioritising accessibility and readability. Scannable content, vibrant graphics, and a user-friendly layout make navigating health topics effortless. 

Each page fosters a sense of community and empowerment among its audience, creating a supportive platform for wellness enthusiasts. With engaging articles and an enjoyable browsing experience, Greatist becomes more than just a health & wellness website but a trusted resource for holistic well-being.

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Website Example #6

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Fit Bottomed Girls

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https://fitbottomedgirls.com/

Fit Bottomed Girls strikes a harmonious balance between user experience and revenue generation in its health and wellness website design. Integrating advertisements seamlessly into the layout while maintaining intuitive navigation, the site offers a plethora of fitness and nutrition resources. 

Clear calls-to-action prompt engagement, encouraging visitors to explore the site's content further. Fit Bottomed Girls stands as a testament to effective monetization without compromising on the user's browsing experience, making it a trusted destination for health-conscious individuals.

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Website Example #7

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Breaking Muscle

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https://breakingmuscle.com/

Breaking Muscle prides itself on simplicity and functionality in its health & wellness website design. With a minimalist aesthetic and user-friendly interface, the site prioritises readability and engagement. 

Visitors can easily access practical workout advice and training tips, thanks to the intuitive navigation. Breaking Muscle's commitment to user experience ensures a seamless journey for fitness enthusiasts seeking reliable information and effective training strategies.

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Website Example #8

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MyFitnessPal

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https://www.myfitnesspal.com/

MyFitnessPal excels in usability and functionality with its health & wellness website design. Clear navigation and informative content empower users to make informed decisions about their health journey.

The site's simplicity and accessibility make it a valuable resource for individuals striving for fitness success and overall well-being tracking. MyFitnessPal's user-centric approach ensures a seamless experience for users, enhancing their ability to achieve their health and fitness goals effectively.

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Website Example #9

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Real Food Dietitians

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https://therealfooddietitians.com/

Real Food Dietitians captivates visitors with engaging imagery and intuitive navigation. Its holistic approach to nutrition invites exploration of diverse recipes and wellness resources. 

By blending aesthetics with usability, Real Food Dietitians creates a welcoming environment for health-conscious individuals seeking practical advice and nutritious meal ideas. The site's commitment to user experience ensures a seamless journey for visitors, empowering them to prioritise their health & well-being with confidence.

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Website Example #10

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Mantra Wellness

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https://mantrawellness.co/

Mantra Wellness's health & wellness website embodies tranquillity and balance, reflecting its dedication to holistic well-being. The visually pleasing design, adorned with serene imagery and soothing colours, immediately instils a sense of calm in visitors.

Clear navigation guides users through the site seamlessly, allowing them to explore various wellness resources with ease. Informative content presented in an accessible format empowers users to prioritise their physical, mental, and spiritual health.

Whether seeking guidance on meditation practices, yoga routines, or nutritional advice, visitors can trust Mantra Wellness to provide valuable insights for their wellness journey. With its user-friendly interface and comprehensive approach to well-being, Mantra Wellness stands as a beacon of enlightenment in the digital wellness landscape.

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Website Example #11

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Live Well With Kristine

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https://www.livewellwithkristine.com/

Live Well With Kristine's health & wellness website bursts with energy and vitality, captivating visitors from the moment they arrive. The vibrant design, featuring bold colours and dynamic fonts, reflects the site's commitment to inspiring action and transformation. 

Interactive elements engage users, inviting them to explore wellness coaching services and testimonials. The dynamic layout fosters engagement, making Live Well With Kristine a go-to destination for individuals seeking health inspiration. Whether embarking on a fitness journey or striving for personal growth, visitors can find motivation and support within the vibrant community of Live Well With Kristine.

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Website Example #12

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Wholesome Stef

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https://www.wholesomestef.com/

Wholesome Stef's health & wellness website exudes elegance and sophistication, providing visitors with a refined browsing experience. The minimalist layouts, adorned with high-quality imagery and stylish typography, showcase the brand's commitment to wholesome living. 

Each element is carefully curated to prioritise clarity and aesthetics, leaving a lasting impression on visitors. Whether browsing nutritious recipes or wellness tips, users can trust Wholesome Stef to deliver valuable content in an engaging format. With its timeless design and unwavering dedication to wellness, Wholesome Stef sets a standard of excellence in the digital health community.

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Website Example #13

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Amanda Darby Coaching

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https://www.amandadarby.com/

Amanda Darby Coaching's health & wellness website epitomises simplicity and clarity, providing visitors with an intuitive platform for positive lifestyle changes. The clean aesthetic and intuitive layout prioritise ease of use and clear communication, enhancing the user experience. 

With a focus on healthy food coaching services, the site empowers visitors to make informed choices about their well-being. Whether seeking nutritional guidance or wellness tips, users can navigate Amanda Darby Coaching with confidence, knowing they have a valuable resource at their fingertips.

With its minimalist design and unwavering commitment to wellness, Amanda Darby Coaching stands as a beacon of inspiration in the digital health landscape.

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Website Example #14 

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Peak Primal Health

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https://www.peakprimalhealth.com/

Peak Primal Health's wellness website embodies the essence of natural health and wellness, providing visitors with a serene browsing experience. The minimalist design, characterised by clean layouts and uncluttered aesthetics, reflects the brand's core values.

Each element is carefully curated to prioritise simplicity and clarity, fostering a sense of tranquillity for visitors. Whether exploring fitness resources or nutritional advice, users can trust Peak Primal Health to deliver valuable insights in an accessible format. With its focus on holistic well-being and minimalist design, Peak Primal Health emerges as a guiding light in digital wellness.

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Website Example #15

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The College Nutritionist

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https://www.collegenutritionist.com/

The College Nutritionist's health and wellness website resonates with its youthful audience, featuring dynamic design elements and engaging content. Bold colours and playful fonts create a vibrant browsing experience, reflecting the site's energetic vibe. 

By combining informative articles with social proof, The College Nutritionist inspires visitors to prioritise their health and well-being. Interactive elements encourage exploration, making it a trusted resource for college students navigating nutrition choices. Whether seeking healthy recipes or wellness tips, users can find valuable insights within the dynamic community of The College Nutritionist.

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Summary

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To summarise, there are lots of different ways to approach web design in the health and wellness space. Some of the key features we’ve seen throughout the websites above include:

• Clearly structured navigation
• Simplified product pages and checkouts
• Reassurance and trust signals within content (including team sections and author bios)
• The use of video content and cleverly structured page layouts to make detailed content digestible
• Unique experiences for different elements of the site, often using unique navigation and structures for ecommerce vs. informational pages

If you’d like to develop a web design for your health and wellness business that uses some of the features we’ve listed above, browse our web design services.