Wasting budget and getting poor leads? Our Google Ads agency help fix both

If your Google Ads are bringing in poor-quality leads, wasting budget, or lacking clear direction, our senior team helps improve performance with sharper management, clearer reporting and a stronger commercial focus.

Senior-led Google Ads management

Better quality leads, not just more clicks

Lower wasted spend and clearer reporting

Scale your campaigns with confidence

Trusted by 250+ companies

What our Google Ads agency
has helped clients achieve

See how our senior specialists have helped businesses improve lead quality, reduce wasted spend and generate stronger commercial results from Google Ads.

Signs your Google Ads are underperforming

A lot of Google Ads accounts do not look broken on the surface. Clicks are coming in, reports look busy, and conversions may even be showing. But if lead quality is poor, spend is being wasted, or the account lacks clear direction, it is still underperforming commercially. Does this sound familiar?

Poor lead quality

You are getting enquiries, but too many are the wrong fit, low intent, or unlikely to turn into real business.

Wasted ad spend

Spend flows out monthly, but you're not confident it's efficient or tracked properly...

Misleading reports

Reports look active, but they do not tell you clearly enough whether Google Ads are actually generating profitable business...

Weak search intent

Your campaigns are attracting the wrong searches, the wrong people, or traffic that looks busy but does not convert properly...

No clear strategy

The account feels active, but there is no clear direction behind targeting, bidding, landing pages, testing or growth.

No agency confidence

You are questioning whether your Google Ads are being managed properly and whether it is time for a better agency partner...

Most Google Ads accounts do not need more traffic. They need better management.

When Google Ads underperform, the answer is rarely more traffic or more budget. In most cases, the real issue sits deeper in the account, in the strategy, targeting, landing pages, tracking and day-to-day management.

Conversion rate optimisation agency expert with customer
Poor Search Intent

Your campaigns are attracting the wrong people with searches that look relevant on paper but do not turn into quality leads or sales.

Misleading data

The data may look positive in-platform, but it is not giving you a clear enough view of lead quality, profitability or true return.

Poor Landing Pages

Your ads may be doing their job, but the landing page is not converting traffic into action strongly enough.

Spend Leaking

Budget is being absorbed by parts of the account that stay busy, look active, and still fail to generate profitable outcomes.

That is why so many businesses feel stuck. The account looks active on the surface, but commercially it is still underperforming.

£316K
Property investment company

After aligning campaigns with high-ticket search intent.

REVENUE WON
£58K
Manufacturing business

From cutting irrelevant traffic and improving lead quality.

REVENUE WON
£175K
Insurance Broker

After optimising campaigns for higher-value enquiries.

REVENUE WON
£210K
Financial services

After restructuring campaigns and fixing conversion tracking.

REVENUE WON
£140K
Private Healthcare

After refining keyword intent and landing page performance.

REVENUE WON
£92K
Commercial Cleaning

From focusing spend on high-value contracts only.

REVENUE WON
£243K
Bridging Loan company

After improving lead quality and removing low-intent traffic.

REVENUE WON
£85K
Construction company

From tightening search terms and improving enquiry conversion.

REVENUE WON
£63K
Ecomm brand

From improving product targeting and reducing wasted spend.

REVENUE WON

The right Google Ads agency does more than manage campaigns. It improves the quality of traffic, the quality of leads and the commercial return from your budget.

What our Google Ads agency helps you improve

When you work with our Google ads agency, you will have a clear view of what is actually happening inside your account and whether the current setup is helping or hurting your business.

ppc client handshake

Higher quality leads

Less wasted ad spend

Stronger conversion rates

Reliable growth strategy

What happens when you enquire about Google Ads management?

1. Submit your enquiry

Tell us a bit about your current Google Ads setup, your goals, and what results or issues you are currently facing.

2. We qualify the fit

We review your enquiry, current setup and goals to understand whether we are the right fit and what the most useful next step should be.

3. We review your current Google Ads setup

A senior Google Ads expert looks at the areas most likely to be affecting performance, including lead quality, search intent, wasted spend, tracking and landing page issues.

4. We walk you through it live

We book a video call to talk you through the findings, explain what is really going on, answer your questions, and give you a clear view of the best next move for your Google Ads.

You need senior Google Ads expertise, not junior

Anyone can say they know Google Ads. What matters is whether they can spot what is really hurting performance and turn that into stronger commercial outcomes.

Our specialists have managed over £25 million in ad spend across lead generation and ecommerce accounts. That depth of experience helps us make sharper decisions, spot missed opportunities, and improve performance where less experienced agencies often fall short.

Good Google Ads management is not about making the dashboard look healthy. It is about generating the right enquiries, improving lead quality, and making your budget work harder commercially.

That is why our Google Ads agency focuses on the areas that actually affect business performance, not just surface-level metrics. The goal is to improve what matters most, give you clearer direction, and make sure your setup is strong enough to scale with confidence.

ppc specialist in the office
"We finally have proper clarity on where spend is being lost and what needs improving. The difference in direction is obvious."
John S.
Managing Director
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"We are getting more of the right enquiries and the whole account feels far more commercially focused than it did before."
Emily B.
Director
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"Lead quality has improved quickly and performance is far easier to trust. You can clearly tell these guys are experts, highly recommend."
Sean D.
Managing Director
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Who our Google Ads agency is best suited for

We work best with businesses already investing in Google Ads that want sharper strategy, stronger lead quality and clearer commercial decision-making. It is a strong fit if:

ppc expert in the office

You are already running Google Ads and want better lead quality

You feel budget is being wasted or underused

You are not fully confident in the tracking, reporting or decision-making

You are considering switching agency and want clarity first

You want a more experienced Google Ads team managing the account

You are serious about improving results, not just generating more activity

We work best with businesses that want straight answers, commercially useful insight and a clearer path forward.

Talk to a Google Ads expert about improving your results

Speak directly with a senior Google Ads expert

In-depth audit of your Google Ads account

Understand where budget is being wasted or underused

See what needs improving in the account, landing page or tracking

Get a clear recommendation on the best next step

"Since working with Fruity Llama, the quality of our leads has improved massively and the whole account feels far more in control."
Sean D.
Director
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Google reviews
^ Get clear on what is hurting your Google Ads and what to do next.
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FAQs about our Google Ads agency

What does your Google Ads agency do?

We manage and improve Google Ads for businesses that want better lead quality, lower wasted spend and stronger commercial performance. That can include campaign structure, keyword targeting, search terms, bidding, tracking, landing page input, reporting and ongoing optimisation.

Do you only work with Google Ads?

No. While this page is focused on Google Ads, we also work with Microsoft Ads where it makes sense. If both platforms are relevant to your business, we can review and manage them together.

Will we work with senior Google Ads experts?

Yes. We do not position this as a junior-managed service. You work with people who understand how to improve lead quality, reduce wasted spend and make better commercial decisions inside the account.

Can you take over an existing Google Ads account?

Yes. If you already have Google Ads running, we can review the current setup, identify what is underperforming, and take over management where there is a strong fit. This is common for businesses that feel lead quality is weak or confidence in the current setup is low.

Can you help if our lead quality is poor?

Yes. Poor lead quality is one of the most common reasons businesses come to us. The issue can come from search intent, targeting, bidding, tracking, landing pages or weak day-to-day management. We help identify what is causing the problem and what needs improving first.

Do you work with lead generation and ecommerce businesses?

Yes. We have experience across both lead generation and ecommerce accounts. The right strategy depends on your sales process, commercial model and the type of result you are trying to generate from Google Ads.

Who is your Google Ads agency best suited to?

We work best with businesses already investing in Google Ads that want better lead quality, stronger performance and clearer strategic direction. It is especially relevant if you feel budget is being wasted, reporting lacks meaning, or your current agency is not giving you enough confidence.

What happens after I submit the form?

We review your enquiry, look at the context around your current Google Ads setup, and decide on the most useful next step. If there is a strong fit, we will come back to you with the best way forward and talk you through the next stage.

Is this a free Google Ads review?

We review each enquiry properly before deciding on the right next step. The aim is to keep the process relevant, commercially useful and focused on businesses where we feel we can add real value, rather than offering something generic to everyone.

How quickly can we get started?

Once you submit the form, we will review your enquiry and come back to you as soon as possible with the next steps. Timing depends on fit and availability, but we aim to keep the process straightforward and responsive.