How Lancashire's Top Paper Packaging Manufacturer Boosted Website Traffic by 362%
Who we helped!
BestpacUK is a prominent player in the manufacturing industry, specialising in innovative packaging solutions.
With a workforce of 250 dedicated employees, they are committed to delivering top-quality products and services.
Their mission is to provide sustainable and cost-effective packaging solutions to businesses across various sectors.
The Challenges our client faced...
Before engaging with Fruity Llama, BestpacUK faced several significant challenges. Their website struggled with low traffic, attracting few visitors and resulting in low engagement. The design was outdated and inconsistent, failing to reflect their brand identity.
Previous digital partners had not effectively managed or optimised the website, leading to various performance issues.
Additionally, the site was not generating enough clicks or leads, hindering business growth. These challenges necessitated a comprehensive digital overhaul to enhance their online presence and effectiveness.
Low website traffic
Their website was not attracting enough visitors, leading to low engagement.
Outdated Design
The existing website design was outdated and did not consistently reflect their brand identity.
Poor Web Management
Previous digital partners failed to effectively manage and optimise the website, leading to various performance issues.
Lack of clicks or leads
The website was not generating enough clicks or leads, impacting their business growth.
How we helped...
Fruity Llama implemented a comprehensive digital strategy to address BestpacUK's challenges and achieve their goals. The strategy included Web Design/Development, SEO, and content creation.
1. Modern and Consistent Design:
Fruity Llama designed and developed a brand-new website with a modern, consistent look that accurately reflects BestpacUK's brand identity.
2. Responsive Design:
Ensured the website was fully responsive, providing an optimal user experience on all devices, including desktops, tablets, and smartphones.
3. Improved Navigation:
Enhanced the website's navigation to make it user-friendly and easy for visitors to find information quickly.
1. Keyword Research:
Conducted thorough keyword research to identify high-value, relevant keywords to target.
2. On-Page Optimisation:
Optimised meta tags, headers, and content for target keywords. Improved internal linking structure.
3. Technical SEO:
Addressed technical issues such as site speed, mobile-friendliness, and crawl errors to improve overall site performance and search engine rankings.
1. Blog Posts:
Developed a content strategy focusing on creating high-quality, informative blog posts relevant to BestpacUK's industry.
These posts were designed to attract and engage the target audience, driving organic traffic to the website.
2. Regular Updates:
Ensured the website was regularly updated with fresh content to keep visitors engaged and improve search engine rankings.
3. Visual Content:
Incorporated images, infographics, and videos to enhance the appeal of the blog posts and improve user engagement.
The Results &
Business Impact!
Fruity Llama’s comprehensive digital strategy yielded remarkable results for BestpacUK. Key performance indicators showed significant improvement across the board.
Over six months, website clicks surged by 428% and overall traffic grew by 362%.
* Website Clicks after 6 months
Increase in website clicks
Increase in website traffic
Increase in user engagement
* Website Traffic after 6 months
Significant improvement across the board!
User engagement improved significantly, with a 35% reduction in bounce rate and a 140% increase in average session duration. Page load speed enhanced by 73%, contributing to a smoother user experience.
Mark Sears
CEO - BestpacUK
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